Happy Tuesday!
Last week, I learned how to develop a process for creating Youtube videos.
Last week, I posted my first video on YouTube. It was a coding tutorial I recorded in one shot using Screen Studio, with minimal editing. This week, I was motivated to add more life to my video. While it is another coding tutorial, I have included an intro, slides, and animations and recorded the tutorial in chunks. I needed to implement some structure into my video creation process if posting weekly videos is sustainable, along with my full-time job and pursuing my MBA part-time. Here is how I did it.
Ideation and Planning
Ideation and Planning Every great video starts with a compelling concept. While my past videos have been me creating tutorials of projects I completed, I want to establish a backlog of ideas. For project planning, I am leveraging my preferred note-taking app Obsidian. I leverage the following two community plugins to create my Kanban Board:
Inspired by Nicole van der Hoeven's process as detailed in this video, I created a YouTube video Template file outlining the following items:
Video Title
Video Thumbnail
Video Script
Hook
Main
Outro/CTA
Post-Production Tasks
Editing
Related Links
Creating chapters
Promoting on social media
Scheduling Video
Next, I created a Kanban Board to track the workflow for these videos.
Creation
What I've learned is that you should kick off your video process in the following order:
Here is how I am approaching each step and the tools I use:
Ideas: Anytime I think of a potential video idea, I add it to the idea column on my Kanban board in Obsidian
Title: I use a tool called VidIQ to generate titles. First, I create a list of five potential titles. Then, I run them through the keyword search in VidIQ. This tool gives you a score (1-100) on how strong the title is. I use the title with the highest score.
Thumbnails: Next, I create the thumbnail for the video. For this, I use Figma
Video Script: I start on the script once the title and thumbnail are complete. I only script part of the video, but I create a loose outline to work with. I write out the video intro and hook. Then, I make a skeleton for the main topics I want to cover in the video. I typically have documented the technical details in an Obsidian note for coding tutorials, which I can reference throughout the tutorial. For the conclusion, I list what I want to include in my outro, such as any links or references.
Record: For recording, I use a few different tools:
Audio:
Elgato Wave 3 Microphone
Screen recording:
Tutorials: Screen.Studio
Presentations: OBS
Animations:
Keynote
Editing: After recording the video, I moved to editing. I am using Final Cut Pro, mainly because that is what my favorite YouTuber MKBHD uses. I added all the recorded clips, cut-out pauses, and extended error handling. I also add the video intro and any other animations. I also note down time stamps for creating chapters on YouTube.
Schedule: Once the video editing is complete, I upload it to YouTube. I updated the video description, added chapters, and set up the end card. I also draft social media posts to promote the new video.
That's it! Check out my latest video here, and let me know what you think!
Tuesdays Top 3
This is the section where I share three things I enjoyed and/or learn from in the past week.
1. YouTube: 'A Cabin Anyone Could Build' - Alaska Cabin Adventures
This video audio played after a video and I ended up watching the full hour long video. A relaxing video showing how this man built a cabin in Alaska, mostly solo. Incredible!
2. Article: ‘Organize Your Bookmarks with the PARA Method for Lightning Fast Web Browsing’ - Forte Labs
This article gave some great insight as to how organizing your browser bookmarks can streamline your productivity. As someone with a ton of bookmarks I can never find, this is a game changer!
3. Podcast: 'The Science Behind VIRAL Products feat. Soren Iverson' - Where It Happens
This podcast was an interesting look into how to develop "viral" posts and product ideas.
Thanks for reading! If you enjoyed this you might enjoy:
Enjoy the rest of your week!
-- Summer